Formulating Business Strategies

T- Mobile has chosen to dominate its market by targeting a particular customer group, such as teenagers. lets take for example the Sidekicks. They were the first movers or first entrants into the market with such a product design. Because of t-mobile's creativity, it has landed them as being the top celluar provider to teenagers ranging between 12years old up to Mid 30's. This type of phone domiates the market especially in high schools and colleges.Lets not just focus on 'regular teenagers, but also teenagers in the spot light, such as 'Bow Wow, and Run's House Daughters and son. Even though this market is competitive and other rival companies are trying to replicate this product, this still have a major advantage over its rival competitors because they were the first ones to define such as market with such an amazing product.

Delta offers customer service to more destinations than any other global airline. They service 311 destinations in 52 countries also adding 60 new international routes in the last year.. This company is adding more international flights than any other Major U.S. airline and is the leader accross the the Atlantic. So the big question is, "Why Delta?" Delta has become well know in the airline industry because it has gained a competitve advantage over its competitors by Flying to more destinations than any of its competitors and at the same time offering low prices buy adjusting to its demand and supply. In other words Delta has stated its postion by Market share by allowing its firm to dominate major distribution channels.

Bmw's business is about delivering. It's a concept inherent to both BMW corporate sales and BMW models, such as its performance, innovation,commitment, and its strong financial postion

BMW has well made its name in the car insdustry. They have secured competitive advantage by differentiating their products through pricing and quality. They have gained competitve advantage over its rival competitors because their widespread introduction of efficient dyamics technologies that increased engine output, reduce emissions and improve fuel consumption.They occupied a market niche that provided them with a secure market position.

There cars are seen as luxury cars,executive cars and also best sports utility vehichles.When compared to other competitive firms of its own ,such as Audi and mercedes, they lead in such features as Max power, Emissions , Consumption and VED Bands.