Mission Statement of Nike.
The Mission Statement of Nike says,"To bring inspiration and innovation to every athlete in the world If you have a body, you are an athlete."
Every company needs a mission statement. Both new and exisitng companies struggle to create one. I believe a mission statement should be a strong motivational statement for staff and employees and should be a strong marketing and branding tools for its customers. A mission statement should also be a sentence that is easy to remember. The statement should be a guide for its company and 'must' identify the company to its customers. Hence, I believe that Nike has accomplished this. It is one of the leading footwear company in its industry. Nike not only targets athletes but all individuals. As its statements says, ' If you have a body, you are and athlete."
2 comments:
HI!
I was reading what you had to say about Nike and its mission statement and I both agree and disagree. I find it both interesting and strange that they have such a short mission statement. Interesting because in some ways it is a bold statement, that people can remember (like you said)that is also inspirational. On the other hand they could say so much more to inform about their goals, their vision and what the do on social and environmental levels. I think that their choice was both intelligent and risky, but I'm just a business student and Nike is a successful company!!
I think Nike's mission statement is too short and doesn't include everything a mission statement should. It's more of an inspirational statement rather than a mission statement, however it seems to be working for Nike considering they are one of the biggest companies in its industry.
Post a Comment